{"id":15138,"date":"2024-09-05T12:20:47","date_gmt":"2024-09-05T11:20:47","guid":{"rendered":"https:\/\/transferendum.eu\/?p=15138"},"modified":"2024-09-05T13:12:37","modified_gmt":"2024-09-05T12:12:37","slug":"the-benefits-of-localisation-in-businesses","status":"publish","type":"post","link":"https:\/\/transferendum.eu\/the-benefits-of-localisation-in-businesses\/","title":{"rendered":"The Benefits of localisation in businesses."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15138\" class=\"elementor elementor-15138\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"has_eae_slider elementor-element elementor-element-2959d28d e-flex e-con-boxed e-con e-parent\" data-id=\"2959d28d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89654be elementor-widget elementor-widget-text-editor\" data-id=\"89654be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Businesses today are no longer restricted by geography. The internet allows any brand to reach customers worldwide. But here&#8217;s the catch: simply translating your website, blog, ad campaign or other content into another language isn\u2019t enough. You need <a href=\"https:\/\/transferendum.eu\/localisation\/\">localisation<\/a>.<\/p><h2 id=\"h-so-what-is-localisation\" class=\"wp-block-heading\"><b>So, what is localisation?<\/b><\/h2><p>Localisation is more than just translation. It\u2019s about adapting your content to fit the cultural, linguistic, and even legal needs of a specific audience. For example, when expanding into a country like Spain, translation would convert your text from English to Spanish. Localisation, however, takes it a step further by adapting your entire message. Whether it\u2019s for an ad campaign or a website, it ensures your message aligns with Spanish culture, humour, and values, making it truly resonate with the local audience.<\/p><p>At<a href=\"https:\/\/transferendum.eu\/\"> Transferendum<\/a>, we provide localisation services to help businesses like yours expand into international markets. Whether it\u2019s your website, blog, newsletters, ad campaigns or any content, our solutions ensure that your message speaks directly to your audience, no matter where they are.<\/p><h2 id=\"h-localisation-vs-translation-what-s-the-difference\" class=\"wp-block-heading\"><b>Localisation vs. Translation: What\u2019s the Difference?<\/b><\/h2><p>It&#8217;s easy to confuse localisation and translation. While both involve language, they are not the same.<\/p><ul><li><strong style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Translation<\/strong><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\"> is converting text from one language to another. For example, turning your English blog into French.<\/span><\/li><li><strong style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Localisation<\/strong><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\"> is adapting the entire experience to a specific market. This includes not only language but also design, images, colours, and even payment methods.<\/span><\/li><\/ul><p><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-15142 alignright\" src=\"https:\/\/transferendum.eu\/wp-content\/uploads\/sites\/16\/2024\/09\/what-is-localisation.jpg\" alt=\"Localisation adapts content to your audience\" width=\"280\" height=\"280\" \/><\/p><p>For instance, a global fashion brand might have a website translated into French, but a localised version would adjust the prices to euros, change clothing sizes from inches to centimetres, and use imagery that reflects French culture.<\/p><p>So, if you want to launch an ad campaign for example, localisation will go beyond translation. It will take into account humour, slang, local customs, and cultural norms, making your message feel authentic and relatable to your audience. At<a href=\"https:\/\/transferendum.eu\/\"> Transferendum<\/a>, our process ensures you get true value for your investment. We translate and localise content in any language or<a href=\"https:\/\/transferendum.eu\/files-types\/\"> format<\/a>. Over the years, we\u2019ve collaborated with businesses across various industries such as <a href=\"https:\/\/transferendum.eu\/food-and-beverages\/\">food and beverage,<\/a> retail, fashion, beauty,<a href=\"https:\/\/transferendum.eu\/engineering-technical-translation\/\"> industrial sectors<\/a>, and <a href=\"https:\/\/transferendum.eu\/my-industry\/\">more<\/a> to help them expand globally. By reaching potential customers, clients, investors, and stakeholders in their local language and culture, ultimately increasing revenue and growing a global presence.<\/p><p>Want to learn how we can support your business growth?<\/p><p><a href=\"https:\/\/transferendum.eu\/contact-us\/\"><strong>Get in touch<\/strong><\/a> to discover why partnering with us is the right move for your global ambitions. We would like to be Your Language Department.<\/p><h2 id=\"h-localisation-vs-globalisation-and-internationalisation\" class=\"wp-block-heading\"><b>Localisation vs. Globalisation and Internationalisation<\/b><\/h2><p>When businesses think about expanding globally, they often hear terms like &#8220;globalisation&#8221; and &#8220;internationalisation.&#8221; Let\u2019s break these down.<\/p><ul><li><strong style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Globalisation<\/strong><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\"> is the broad process of expanding into international markets. It\u2019s the big picture of taking your brand global.<\/span><\/li><li><strong style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Internationalisation<\/strong><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\"> is preparing your business to enter different markets. It\u2019s more about making sure your infrastructure, website, and services can handle multiple languages and currencies.<\/span><\/li><li><strong style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Localisation<\/strong><span style=\"background-color: transparent; color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align);\"> focuses on each specific market or target audience, adapting your message so that it connects with people in that region or locality.<\/span><\/li><\/ul><p>At <a href=\"https:\/\/transferendum.eu\/\">Transferendum,<\/a> we specialise in<a href=\"https:\/\/transferendum.eu\/localisation\/\"> localisation<\/a>. We take the big-picture strategy of globalisation and make it work in local markets by tailoring your message to each region. Our process involves understanding your specific translation and localisation needs, ensuring effective adaptation of your content for every audience. We employ rigorous<a href=\"https:\/\/transferendum.eu\/quality-assurance-and-confidentiality\/\"> quality assurance<\/a> and maintain the<a href=\"https:\/\/transferendum.eu\/footer\/privacy-policy\/\"> security<\/a> and<a href=\"https:\/\/transferendum.eu\/footer\/data-protection\/\"> protection<\/a> of all your data in all our <a href=\"https:\/\/transferendum.eu\/our-translation-process\/\">processes.<\/a><\/p><p><a href=\"https:\/\/transferendum.eu\/contact-us\/\"><strong>Reach out <\/strong><\/a>to us to learn more about how to get started and take your global strategy to the next level.<\/p><h2 id=\"h-why-your-business-needs-localisation\" class=\"wp-block-heading\"><b>Why Your Business Needs Localisation<\/b><\/h2><p>Businesses with global ambitions need more than just translation. Localisation ensures that your message not only reaches your audience but resonates with them in a way that makes sense culturally and linguistically. Curious to <a href=\"https:\/\/www.forbes.com\/councils\/theyec\/2022\/01\/20\/overlooked-steps-in-building-a-localization-strategy\/\">learn more <\/a>about some of the most important and most often overlooked aspects of localisation.<\/p><p><strong>For example<\/strong>, a blog post that works for customers in the U.S. might not connect with readers in Germany or Japan without localisation. Similarly, an ad campaign using humour in the UK might fall flat in France, where humour differs. Localisation also addresses practical concerns such as if your e-commerce site might offer the best deals, but if your payment methods don\u2019t match local preferences, customers may abandon their carts.<\/p><p>Now, imagine using a multisite plugin for your English website that automatically generates content in another language without preserving context. The content often fails to match the local language nuances. Moreover, what you search for in English isn\u2019t always what you search for in another language; context is crucial. Translating content to align with local nuances positions your brand as a local entity.<\/p><p>At Transferendum, our <a href=\"https:\/\/transferendum.eu\/localisation\/\">localisation<\/a> services go beyond words. We adapt your content to ensure it connects with your audience culturally, linguistically, and practically, no matter where in the world they are. Our experienced team of native linguists ensures that your message doesn\u2019t get lost in translation.<\/p><p><a href=\"https:\/\/transferendum.eu\/contact-us\/\"><strong>Contact us<\/strong> <\/a>today to get started!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-0f7b4d5 e-flex e-con-boxed e-con e-parent\" data-id=\"0f7b4d5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2c8684 elementor-widget elementor-widget-text-editor\" data-id=\"b2c8684\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>FAQs<\/strong><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ee8f50 elementor-widget elementor-widget-toggle\" data-id=\"9ee8f50\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>.elementor-toggle{text-align:start}.elementor-toggle .elementor-tab-title{font-weight:700;line-height:1;margin:0;padding:15px;border-bottom:1px solid #d5d8dc;cursor:pointer;outline:none}.elementor-toggle .elementor-tab-title .elementor-toggle-icon{display:inline-block;width:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon svg{margin-inline-start:-5px;width:1em;height:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-right{float:right;text-align:right}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-left{float:left;text-align:left}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-closed{display:block}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-opened{display:none}.elementor-toggle .elementor-tab-title.elementor-active{border-bottom:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-closed{display:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-opened{display:block}.elementor-toggle .elementor-tab-content{padding:15px;border-bottom:1px solid #d5d8dc;display:none}@media (max-width:767px){.elementor-toggle .elementor-tab-title{padding:12px}.elementor-toggle .elementor-tab-content{padding:12px 10px}}.e-con-inner>.elementor-widget-toggle,.e-con>.elementor-widget-toggle{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1661\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1661\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is localisation in business?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1661\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1661\"><p>Localisation in business is the process of adapting products, services, or content to fit the cultural and linguistic needs of a specific region or market. For example, Localisation would involve adapting a UK-based website for an American audience by converting prices to dollars, using American English spelling, reflecting local measurements, legal compliance e.t.c<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1662\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1662\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">How is localisation different from translation?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1662\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1662\"><p>While translation is the process of converting text from one language to another, localisation involves adapting the entire content, including cultural references, images, and even design, to fit the target audience.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1663\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1663\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\"> What does your localisation service include?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1663\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1663\"><p>Our localisation services include translating text, adapting cultural references, adjusting design elements, and ensuring compliance with local regulations and standards. We tailor our services to meet your needs, budget, and timeline.<\/p><p><strong><a href=\"https:\/\/transferendum.eu\/contact-us\/\">Contact us<\/a><\/strong> today to learn more about how we can assist with multilingual websites, multilingual SEO, ads, publications, newsletters, and all content in different languages and localities across the globe.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1664\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1664\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What are the costs of website translation & localisation?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1664\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1664\"><p>Costs can vary widely based on factors such as the number of languages, the complexity of the content, and the level of customisation required. It\u2019s best to get a detailed quote from us by <strong><a href=\"https:\/\/transferendum.eu\/contact-us\/\">contacting us<\/a> <\/strong>today!<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1665\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1665\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">What is Multilingual SEO?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1665\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1665\"><p>Multilingual SEO is the process of optimising your website and content for search engines in multiple languages to improve visibility and ranking in different regions. It involves incorporating localised keywords, meta tags, and descriptions into your content to improve its relevance and ranking in local search results. In addition to building backlinks from local websites and directories to improve a website\u2019s authority and ranking in different regions.<\/p><p><strong><a href=\"https:\/\/transferendum.eu\/contact-us\/\">Get in touch<\/a> <\/strong>with us to learn more!<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Businesses today are no longer restricted by geography. The internet allows any brand to reach customers worldwide. But here&#8217;s the catch: simply translating your website, blog, ad campaign or other content into another language isn\u2019t enough. You need localisation.<\/p>\n<p>Localisation is more than just translation. It\u2019s about adapting your content to fit the cultural, linguistic, and even legal needs of a specific audience. <\/p>\n","protected":false},"author":554,"featured_media":15148,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113,117],"tags":[124,125],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v22.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Localisation - Going beyond translation - transferendum.eu<\/title>\n<meta name=\"description\" content=\"Importance of localisation for businesses going global. Here to help you adapt your content to reach international markets. Learn more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/transferendum.eu\/the-benefits-of-localisation-in-businesses\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Localisation - Going beyond translation - transferendum.eu\" \/>\n<meta property=\"og:description\" content=\"Importance of localisation for businesses going global. Here to help you adapt your content to reach international markets. 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