{"id":1570,"date":"2022-05-06T14:44:11","date_gmt":"2022-05-06T13:44:11","guid":{"rendered":"https:\/\/transferendum.eu\/?page_id=1570"},"modified":"2024-10-02T15:51:36","modified_gmt":"2024-10-02T14:51:36","slug":"marketing-and-advertising-transcreation","status":"publish","type":"page","link":"https:\/\/transferendum.eu\/marketing-and-advertising-transcreation\/","title":{"rendered":"Marketing and Advertising Transcreation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1570\" class=\"elementor elementor-1570\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"has_eae_slider elementor-element elementor-element-5672ff7 e-flex e-con-boxed e-con e-parent\" data-id=\"5672ff7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7989a7f elementor-widget elementor-widget-text-editor\" data-id=\"7989a7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><strong>Marketing and Advertising Transcreation<\/strong><\/h2><p><span style=\"color: #000000;\">Transcreation is about respecting your marketing message in your target market. It is not only about the language spoken, it is about choosing the correct wording and making sure you have presented locally correct information to your audience. <\/span><span style=\"color: #000000;\">The <a href=\"https:\/\/transferendum.eu\/ad-translation-localisation\/\">marketing campaign<\/a> for your new product\/software was a success in your home market. You are happy that the<strong> tone of your messaging was enticing <\/strong>and that it carried a <strong>sense of humour which<\/strong> resonated amongst English-speaking customers and helped to make the campaign a success. <\/span><span style=\"color: #000000;\">You are now organising the product launch for the Spanish and Chinese markets. What should you do? Opt for a solution that will ensure the marketing and sales aspects of your campaign are also being addressed. Ensuring your business is\u00a0<strong>truly global (or correctly local)<\/strong> from the start &#8211; <\/span><span style=\"color: #000000;\"><a href=\"https:\/\/transferendum.eu\/\">Transferendum<\/a> has the solution for you.<\/span><\/p><h2><span style=\"font-size: 20px;\"><strong data-rich-text-format-boundary=\"true\">Marketing is a Global Business<\/strong><\/span><\/h2><p>It is a modern age for global branding and marketing. Brands have consolidated their strategies to be used across the world, in many cultures and in every language. While they \u2018think globally\u2019, they must act locally. <a href=\"https:\/\/transferendum.eu\/marketing-solutions\/\">Marketing<\/a> is its own art form. Direct translation is not going to get the job done.<\/p><h2><span style=\"font-size: 20px;\"><strong>Context &amp; Culture is the most important thing for global marketing<\/strong><\/span><\/h2><p>Marketers and agencies work with us to make sure their marketing content carries the same tone and meaning in every language. Translation is about replacing words with identical ones from a different language. Transcreation is about conveying the same message and idea in a way that is culturally and linguistically relevant to that market. Our \u2018Transcreationists\u2019 are, In fact, not just translators but also cultural advisers. Learn more about <a href=\"https:\/\/transferendum.eu\/about-us\/\">who we are!<\/a><\/p><h2><span style=\"font-size: 20px;\"><strong data-rich-text-format-boundary=\"true\">Even small businesses go global!<\/strong><\/span><\/h2><p>Small businesses are now capable of doing international trade. <a href=\"https:\/\/transferendum.eu\/marketing-solutions\/\">Multilingual marketing<\/a> represents a significant competitive advantage that opens up new sales opportunities and consumer segments.<\/p><h2><span style=\"font-size: 20px;\"><strong data-rich-text-format-boundary=\"true\">E-commerce &amp; websites are the windows to world markets<\/strong><\/span><\/h2><p>When it comes to the transcreation of a company\u2019s website, we have integrated solutions for the most popular Content Management Systems. This means that we can automate the content production and delivery process in multiple languages efficiently and on time. For international trade, your website must operate effectively in many languages. Learn more about our <a href=\"https:\/\/transferendum.eu\/webpage-translation\/\">website<\/a> translation and <a href=\"https:\/\/transferendum.eu\/localisation\/\">localisation<\/a> solutions!<\/p><p>These are the kinds of projects we do in the area of Transcreation &amp; marketing solutions<\/p><ul><li>International Marketing Consulting<\/li><li>Creative brief &amp; concept development for local area digital and advertising agencies<\/li><li>Marketing messaging, scripts, taglines and body copy<\/li><li>Image &amp; Visual recommendations<\/li><li>Website creation &amp; automation<\/li><li>Art Layout Considerations &amp; recommendations<\/li><li>Multilingual Search Engine Optimisation (MSEO)<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-ec82d71 e-flex e-con-boxed e-con e-parent\" data-id=\"ec82d71\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-35790ec elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"35790ec\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider 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.elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ace3f8f elementor-cta--skin-classic elementor-animated-content elementor-bg-transform elementor-bg-transform-zoom-in elementor-widget elementor-widget-call-to-action\" data-id=\"ace3f8f\" data-element_type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/transferendum.eu\/wp-content\/uploads\/sites\/16\/elementor\/css\/custom-pro-widget-call-to-action.min.css?ver=1726133744\">\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<h2 class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tWe are more than translators\t\t\t\t\t<\/h2>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tWe are language consultants, content localiser, multilingual strategist, global storytellers and more!\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item \">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"https:\/\/transferendum.eu\/contact-us\">\n\t\t\t\t\t\tLet's connect\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64bed1ba elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"64bed1ba\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-d8bf375 e-flex e-con-boxed e-con e-parent\" data-id=\"d8bf375\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e8b753 elementor-widget elementor-widget-text-editor\" data-id=\"0e8b753\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>Transcreation in Action<\/strong><\/h2><p><span style=\"color: #000000;\">Our <\/span>transcreators<span style=\"color: #000000;\"> will translate and re-create your message to ensure that the final text is totally adapted <strong>culturally and linguistically<\/strong>\u00a0while <strong>respecting the marketing message. <\/strong>Linguists and translators who adapt your content in the target market understand the message you are promoting and adapt it accordingly, not just linguistically.\u00a0<\/span><\/p><p><span style=\"color: #000000;\">What works at home may not necessarily work abroad:<\/span><\/p><ul><li><span style=\"color: #000000;\">Sense of humour<\/span><\/li><li><span style=\"color: #000000;\">Visual impact<\/span><\/li><li><span style=\"color: #000000;\">Way of addressing the audience<\/span><\/li><\/ul><div>\u00a0<\/div><p><span style=\"color: #000000;\">Our &#8220;<strong>Transcreationists<\/strong>&#8221; are language experts and translators in their own right too. They have a native knowledge of <\/span>source<span style=\"color: #000000;\"> and target languages and culture, so are able to break the barriers to ensure that your message hits home. Being Linguists from the start means your message is understood correctly before being adapted so that your product or service description does not embark on a voyage of its own. It is not simply about the creation of new content based on an impression of a product or service by a well-meaning content creator in a foreign country. <\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align); font-size: 1rem;\">Our <\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align); font-size: 1rem;\">transcreators<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); text-align: var(--text-align); font-size: 1rem;\"> are <strong>proactive cultural advisers<\/strong> and this approach ensures that message, intention and emotions are transferred to the new target audience in the <a href=\"https:\/\/transferendum.eu\/localisation\/\">localisation<\/a> process.<\/span><\/p><p>When it comes to transcreation of your website we have integrated solutions for the most popular website&#8217;s CMS. This means that you can automate the content production and delivery process in multiple languages with the minimum of fuss. While at the same time ensuring human-quality language is served up to your audience. Hosting the content yourself on your servers means you can manage the URLs and the <a href=\"https:\/\/transferendum.eu\/ad-translation-localisation\/\">advertising campaigns<\/a>. This also means you are correctly serving the correct <em>href<\/em> and <em>alt<\/em> tags to the search engines. Rather than translating your shop through a machine-translated proxy.<\/p><p><img decoding=\"async\" class=\"wp-image-4188 alignright\" title=\"Transcreation agency\" src=\"http:\/\/translation.ie\/wp-content\/uploads\/sites\/7\/2018\/06\/hfreflangalttag.jpg\" alt=\"example of how href works on a multilingual website\" width=\"500\" height=\"40\" \/><\/p><p>Transcreation is a great way to create unique content for your products and services as it is guaranteed to never duplicate content which is so important to distinguish your web pages on search engines. Most importantly however there is no reason you can&#8217;t create absolutely unique messages in other locales and convert those back to your main language.<\/p><p>We also provide a full range of multilingual business support solutions including Telephone customer support and email translation to complement your foray into foreign markets. This helps you develop your market with the minimum of resources, helping you make your business <strong>truly global (or correctly local)<\/strong> from the start.<\/p><p><strong><span style=\"color: #000000;\">If you wish to learn more about our transcreation solutions, we are only one click away. If you would prefer to discuss your needs please <a href=\"https:\/\/transferendum.eu\/contact-us\/\">contact us!<\/a><\/span><\/strong><br \/><br class=\"\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-4f2697cf e-flex e-con-boxed e-con e-parent\" data-id=\"4f2697cf\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-57765b30 e-con-full e-flex e-con e-child\" data-id=\"57765b30\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76fd7afa elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"76fd7afa\" data-element_type=\"widget\" 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Our mission is to tailor bespoke translation and localisation solutions to meet your individual needs, budget, and timeline across Europe!<\/p><p><strong><a href=\"https:\/\/transferendum.eu\/contact-us\/\">Get started<\/a><\/strong> today!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c36b204 elementor-widget elementor-widget-image\" data-id=\"5c36b204\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"73\" src=\"https:\/\/transferendum.eu\/wp-content\/uploads\/sites\/16\/2024\/07\/iso-certified.png\" class=\"attachment-medium size-medium wp-image-12622\" alt=\"iso certified\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-264dab00 e-grid-align-right elementor-shape-rounded elementor-grid-0 elementor-widget 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fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing and Advertising Transcreation Transcreation is about respecting your marketing message in your target market. It is not only about the language spoken, it is about choosing the correct wording and making sure you have presented locally correct information to your audience. The marketing campaign for your new product\/software was a success in your home [&hellip;]<\/p>\n","protected":false},"author":133,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v22.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing and Advertising Transcreation - transferendum.eu<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing and Advertising Transcreation - transferendum.eu\" \/>\n<meta property=\"og:description\" content=\"Marketing and Advertising Transcreation Transcreation is about respecting your marketing message in your target market. 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