{"id":7151,"date":"2024-02-28T14:06:11","date_gmt":"2024-02-28T14:06:11","guid":{"rendered":"https:\/\/transferendum.eu\/referencement-naturel-multilingue\/"},"modified":"2024-06-07T10:38:12","modified_gmt":"2024-06-07T09:38:12","slug":"referencement-naturel-multilingue","status":"publish","type":"page","link":"https:\/\/transferendum.eu\/fr\/referencement-naturel-multilingue\/","title":{"rendered":"R\u00e9f\u00e9rencement naturel multilingue"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7151\" class=\"elementor elementor-7151 elementor-423\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-115e323 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"115e323\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-68daae9\" data-id=\"68daae9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c67f0a elementor-widget elementor-widget-text-editor\" data-id=\"2c67f0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h1><span style=\"font-weight: 400;\">R\u00e9f\u00e9rencement naturel multilingue<\/span><\/h1><p><span style=\"font-weight: 400;\">Lorsqu\u2019il s\u2019agit de positionner vos produits et services sur des march\u00e9s multilingues, vous devez transmettre efficacement votre message au public cible.<\/span><\/p><p><span style=\"font-weight: 400;\">Les mots peuvent avoir un impact diff\u00e9rent selon les cultures et les contextes, c\u2019est pourquoi choisir les bons mots et concepts pour \u00eatre class\u00e9 dans les moteurs de recherche devient une d\u00e9cision cruciale lorsqu\u2019il s\u2019agit de communiquer dans une autre langue.<\/span><\/p><p><span style=\"font-weight: 400;\">De plus, l\u2019algorithme de Google \u00e9volue et utilise des algorithmes diff\u00e9rents selon les langues. Cela signifie qu\u2019une strat\u00e9gie de marketing peut ne pas fonctionner sur tous les march\u00e9s cibles.<\/span><\/p><p><span style=\"font-weight: 400;\">En ce qui concerne les recherches en ligne, moins de 30\u00a0% des recherches sont effectu\u00e9es en anglais. Par ailleurs, l\u2019anglais repr\u00e9sente aujourd\u2019hui moins de 13\u00a0% des recherches sur Internet dans l\u2019UE et moins de 10\u00a0% en Asie. Ceux qui choisissent de commercialiser leur entreprise dans une seule langue ne profitent pas des avantages qu\u2019il y a \u00e0 atteindre des publics dans d\u2019autres langues.<\/span><\/p><p><span style=\"font-weight: 400;\">En outre, bien que l\u2019anglais soit toujours la langue la plus utilis\u00e9e sur Internet, tous les utilisateurs ne s\u2019identifient pas comme des anglophones, de sorte qu\u2019ils s\u2019identifieront probablement mieux \u00e0 votre contenu si vous personnalisez votre message en fonction de ce public. Par exemple, le contenu en espagnol a un potentiel de croissance \u00e9tant donn\u00e9 que le taux de p\u00e9n\u00e9tration d\u2019internet dans les pays hispanophones d\u2019Am\u00e9rique latine est encore inf\u00e9rieur \u00e0 la moyenne des pays d\u00e9velopp\u00e9s.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2b6f85a\" data-id=\"2b6f85a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a354c71 elementor-widget elementor-widget-image\" data-id=\"a354c71\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"762\" height=\"423\" src=\"https:\/\/transferendum.eu\/wp-content\/uploads\/sites\/16\/2022\/04\/6.png\" class=\"attachment-large size-large wp-image-1005\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-2ed145b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ed145b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-337e273\" data-id=\"337e273\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-62de70e elementor-widget elementor-widget-text-editor\" data-id=\"62de70e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 style=\"font-family: Share, sans-serif; color: #000000;\">Meilleures pratiques pour le r\u00e9f\u00e9rencement naturel multilingue<\/h3><p>Vous devez vous adapter, changer et repenser les \u00e9l\u00e9ments de r\u00e9f\u00e9rencement pour avoir un impact positif sur le public. Vous pouvez cr\u00e9er une liste de mots cibles, de phrases, de concurrents et les int\u00e9grer dans le contenu de votre site.<\/p><p>N\u2019oubliez pas non plus de localiser les r\u00e9f\u00e9rences et les liens qui peuvent pr\u00eater \u00e0 confusion et induire en erreur votre nouveau public. Vous ne voulez pas induire votre public en erreur en l\u2019orientant vers un site dont le contenu est incompr\u00e9hensible.<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); font-size: 1rem;\">Enfin, n\u2019oubliez pas les images qui constituent un \u00e9l\u00e9ment important de l\u2019exp\u00e9rience utilisateur. Les informations contenues dans les images, les vid\u00e9os, les gifs et les graphiques doivent \u00eatre localis\u00e9es non seulement en fonction des informations qu\u2019elles fournissent, mais aussi en fonction d\u2019aspects techniques tels que\u00a0:<\/span><\/p><ul style=\"font-size: 16px; background-color: #ffffff;\"><li style=\"font-size: 16px;\">Correction du nom des fichiers<\/li><li style=\"font-size: 16px;\">Optimisation du texte alt<\/li><li style=\"font-size: 16px;\">Redimensionnement des fichiers<\/li><\/ul><p>Toutes ces t\u00e2ches vous aideront \u00e9galement \u00e0 obtenir un meilleur classement dans les moteurs de recherche.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-inner-section elementor-element elementor-element-0e7def1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e7def1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-53b4db2\" data-id=\"53b4db2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a73442e elementor-widget elementor-widget-image\" data-id=\"a73442e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/transferendum.eu\/wp-content\/uploads\/sites\/16\/2023\/02\/lady-jumping-line-drawing.jpg\" class=\"attachment-large size-large wp-image-4366\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-61a6479\" data-id=\"61a6479\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa4fd3b elementor-widget elementor-widget-text-editor\" data-id=\"aa4fd3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4 style=\"font-family: Share, sans-serif; color: #000000;\">Avez-vous besoin d\u2019un marketing multilingue \u00e0 domicile\u00a0?<\/h4><p>Vous pouvez nous confier tous vos besoins en mati\u00e8re de traduction. En tant que service de traduction, nous pouvons aider votre entreprise \u00e0 parler une nouvelle langue comme un natif. Notre \u00e9quipe de marketing multilingue travaillera avec vous, \u00e9tape par \u00e9tape, pour d\u00e9velopper et concevoir tous vos supports de marketing dans de nouvelles langues, afin que vous puissiez commencer \u00e0 atteindre de nouveaux publics mondiaux. Nous pouvons int\u00e9grer nos processus aux v\u00f4tres afin que tous vos contenus soient pr\u00eats \u00e0 \u00eatre diffus\u00e9s simultan\u00e9ment aupr\u00e8s de tous vos publics.\u00a0<\/p><p>Notre \u00e9quipe mettra en place votre site web et tout le contenu et le mat\u00e9riel marketing dont vous avez besoin pour d\u00e9marrer. Notre \u00e9quipe est compos\u00e9e de sp\u00e9cialistes du marketing exp\u00e9riment\u00e9s dans 150\u00a0langues et dont c\u2019est la langue maternelle. Nous pouvons vous aider \u00e0 commercialiser vos produits et services dans toutes les langues imaginables.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcb5558 elementor-widget elementor-widget-text-editor\" data-id=\"dcb5558\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: right;\"><a href=\"https:\/\/transferendum.eu\/ad-translation-localisation\/\">Traduction et localisation des annonces<\/a><\/p><p style=\"text-align: right;\"><a href=\"https:\/\/transferendum.eu\/webpage-translation\/\">Traduction de pages web<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-20f727f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20f727f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a3cbb5d\" data-id=\"a3cbb5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1280c92 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1280c92\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 30-04-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider .elementor-divider__element{margin:0 var(--divider-element-spacing);flex-shrink:0}.elementor-widget-divider .elementor-icon{font-size:var(--divider-icon-size)}.elementor-widget-divider .elementor-divider-separator{display:flex;margin:0;direction:ltr}.elementor-widget-divider--view-line_icon .elementor-divider-separator,.elementor-widget-divider--view-line_text .elementor-divider-separator{align-items:center}.elementor-widget-divider--view-line_icon .elementor-divider-separator:after,.elementor-widget-divider--view-line_icon .elementor-divider-separator:before,.elementor-widget-divider--view-line_text .elementor-divider-separator:after,.elementor-widget-divider--view-line_text .elementor-divider-separator:before{display:block;content:\"\";border-block-end:0;flex-grow:1;border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--element-align-left .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-left .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-left .elementor-divider__element{margin-left:0}.elementor-widget-divider--element-align-right .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-right .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-right .elementor-divider__element{margin-right:0}.elementor-widget-divider--element-align-start .elementor-divider .elementor-divider-separator>.elementor-divider__svg:first-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-start .elementor-divider-separator:before{content:none}.elementor-widget-divider--element-align-start .elementor-divider__element{margin-inline-start:0}.elementor-widget-divider--element-align-end .elementor-divider .elementor-divider-separator>.elementor-divider__svg:last-of-type{flex-grow:0;flex-shrink:100}.elementor-widget-divider--element-align-end .elementor-divider-separator:after{content:none}.elementor-widget-divider--element-align-end .elementor-divider__element{margin-inline-end:0}.elementor-widget-divider:not(.elementor-widget-divider--view-line_text):not(.elementor-widget-divider--view-line_icon) .elementor-divider-separator{border-block-start:var(--divider-border-width) var(--divider-border-style) var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd799de elementor-widget elementor-widget-global elementor-global-4974 elementor-widget-text-editor\" data-id=\"bd799de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Transform your document management and translation processes with our services. We offer professional advice to optimise your workflow, ensuring efficiency and quality in every aspect.<\/p><p>Entrust your translations to our team of professionals and reap immediate benefits in cost savings and resource management. Our secure, quality-managed process takes care of all vendor costs and eliminates management overheads, providing you with a stress-free experience.<\/p><p>Submitting your documents for translation is effortless with us. Choose from our secure email method or integrate seamlessly with your existing content management system for a streamlined process.<\/p><p>Our expertise in handling large-scale projects guarantees cost-effective management with top-tier translation solutions. Whether you require our comprehensive<a href=\"https:\/\/transferendum.eu\/footer\/certifications\/\">\u00a0EN 17100:2015<\/a>\u00a0translation management system, rapid machine translation, basic translation, human-assisted machine translation, machine translation post-editing, or a translation For Information Purposes Only (FIPO) \u2013 we have the right solution to fit your budget, process, and desired turnaround time. Plus, we welcome your feedback for further reviews.<\/p><p>Leverage previously translated documents to reduce both time and cost. For larger projects, we can integrate our translation and quality assurance processes directly into your organization, ensuring consistent, accurate results while further reducing costs and turnaround times.<\/p><p>Ready to start? Contact us here for personalised consultation, or visit our website to\u00a0<a href=\"https:\/\/gs.translation.ie\/uploadtool\/\">upload your document<\/a>\u00a0and receive a quote.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>R\u00e9f\u00e9rencement naturel multilingue Lorsqu\u2019il s\u2019agit de positionner vos produits et services sur des march\u00e9s multilingues, vous devez transmettre efficacement votre message au public cible. Les mots peuvent avoir un impact diff\u00e9rent selon les cultures et les contextes, c\u2019est pourquoi choisir les bons mots et concepts pour \u00eatre class\u00e9 dans les moteurs de recherche devient une [&hellip;]<\/p>\n","protected":false},"author":320,"featured_media":12842,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.6 (Yoast SEO v22.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>R\u00e9f\u00e9rencement naturel multilingue - transferendum.eu<\/title>\n<meta name=\"description\" content=\"Am\u00e9liorez votre r\u00e9f\u00e9rencement naturel en prenant en charge les utilisateurs multilingues. Franchir les fronti\u00e8res sans compromettre la qualit\u00e9. 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